The best form of income is repeat (or residual) income where you do the work once and get paid for repeat purchases. Residual income is also known as royalties or royalty income as received by authors and artists but you can generate royalties or residual income from 'ordinary' business activities.

There are many ways in which this can be achieved but the main principle is to work ON your business rather than IN it.

A key option for generating ongoing residual income is through one of the forms of 'referral' marketing such as affiliate marketing and network marketing. There are many variations of this principle of 'word of mouth advertising' some of which require considerably more work than others. We have identified the pitfalls as well as the significant advantages in this area and can guide you to select the best options for you and your business.

We'll work with you to identify how you can adjust things to optimise your income streams so that your business works for you rather than having you work for it.