First of all we will discuss with you what business you believe you are in and in what market you operate. We will look at the external and environmental market forces relating to your business in its market and at the internal micro-marketing influences using Porter's 'five forces' model. We will conduct a 'SWOT' analysis on your business looking from an objective external point of view at its strengths, weaknesses, opportunities and threats.

Based on this analysis we will consider with you the strategic marketing options for your business, where you might find a competitive advantage and how you might expand, or focus, your marketing effort.